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Epic list of restaurant mission statements

4 min read
Honest-burger-mission-statement

In this article we’ll cover:

Mission statements done correctly can be the driving force behind any restaurant.

It’s the reason why you exist, its the reason why your chefs come and cook for 12 hours straight and its the reason why your staff are willing to go the extra mile for your customers.

Though mission statements that are done wrong can feel concluded and then at best be a waste of time and at worst be a demotivator for your staff. To help you see the forest from the trees, below are some of the best mission statements the UK has to offer. These should help get those creative juices flowing.

Honest Burger

‘Honest’ stands for a way of doing things; no tricks, no frills, no hidden costs, just quality dry aged meat, homemade chips with every burger as standard, friendly service, and open kitchens. We aim to deliver on one promise, to do one thing, and do it well. "click to tweet" 

Honest-burger-mission-statement

Dishoom

Be authentic not clichéd, modern but connected to Indian roots, and honest but not wedded to the usual conventions. "click to tweet" 

Dishoom mission statement

Jamies Italian

Designed to be accessible and affordable, a neighbourhood restaurant where everyone is welcome and feels comfortable, no matter the time of day. "click to tweet" 

We aim to create an informal and contemporary environment, which also reflects Jamie’s energy and personality, wherever we are in the world.

Jamies-Italian-Mission-Statement

Rossopomodoro

Welcome to Rossopomodoro - We were born in Naples - the home of pizza - and we've lived and breathed Neapolitan food ever since. "click to tweet" 

Rossopomodoro-pizza-masterclass-London

Pizza Pilgrims

All of our dough is made fresh daily and we source the best ingredients Italy has to offer in order to bring you the best possible pizza base going. As any Neapolitan will tell you – its all about the crust. "click to tweet" 

Pizza-Pilgrims-Mission-Statement

Shake Shack

Stand For Something Good. We Stand For Something Good® in everything we do. "click to tweet" 

That means carefully sourced premium ingredients from like-minded purveyors we admire and love; thoughtful, well-crafted and responsible design for its place; and deep community support through donations, events and volunteering.

Shake-Shack-Mission-Statements

Duck and Waffle

Duck & Waffle offers a playful take on traditional British cuisine with broad European influences emphasizing local, rustic, seasonal and sustainable ingredients. "click to tweet" 

Dishes are designed for sampling and sharing and are complemented by an iconoclastic cocktail experience served in a vibrant atmosphere that welcomes guests 24/7.

Duck-and-Waffle-Mission-Statement

Red Rooster

At Red Rooster we want to share the story of Harlem with our guests, and offer a platform to celebrate local artists, musicians and culinary talents. "click to tweet" 

We embrace today’s Harlem with a spirit of inclusiveness and community by hiring our family of staff from within the community; inspiring better eating through neighborhood cooking classes; and buying from local purveyors.

Red-Rooster-Mission-Statement

Cafe Rouge

Karen Jones and Roger Myers, foodies on a mission to recreate real French food and wine in a Parisienne bistro-style setting. "click to tweet" 

Cafe-Rouge-Mission-Statement

Restaurant Gordon Ramsey

Gordon Ramsay’s flagship restaurant provides elegant modern French cuisine using the finest seasonal ingredients and employing both classic and modern techniques. "click to tweet" 

Restaurant-Gordon-Ramsay-Missio-Statement

Burger and Beyond

We believe that you deserve nothing but the best in your burger. Fresh ground dry aged beef, from choice cuts of beef. The real, good stuff. No rubbish. "click to tweet" 

Burger-and-Beyond-Mission-Statement

Kalifornia Kitchen

We believe healthy is sexy. We’re passionate about sharing delicious, nutritious & sustainable food & drinks with the world, utilising the power of plants and abstaining from any animal products or harmful plastics. "click to tweet" 

Our message is simple - we want to help everyone look & feel beautiful, by consuming energising & loving foods that help the planet. "click to tweet" 

Kalifornia-Kitchen-Mission-Statement

Nobu Shoreditch

Savor unique plates inspired by the creativity and vibrancy of the local area at Nobu Shoreditch Restaurant "click to tweet" 
Nobu-Shoreditch-Mission-Statement

The Breakfast Club

Our success as a business cannot just be about the pound sign or our bottom line. Our commitment to the local communities that welcome us in, as well as our wider responsibilities in terms of our environmental impact is a cornerstone of who we are. "click to tweet" 
The-Breakfast-Club-Mission-Statement

Dine in the dark

Dining in pitch darkness, hosted and served by visually impaired people, may change your point of view about many preconceived ideas of the world. "click to tweet" 
Dine-in-the-dark-Mission-Statement

Sushi Samba

Beating at the heart of every SUSHISAMBA is a deep appreciation for enjoying life and celebrating with friends. "click to tweet" 
Sushi-Samba-Mission-Statement

Wagamama

To combine fresh and nutritious food in an elegant yet simple setting with helpful, friendly service that offers value for money. "click to tweet" 
Wagamama-Mission-Statement

Yo Sushi

We’re all about fresh, furiously flavoursome authentic Japanese street food and sushi. Although sushi’s at the heart of what we do, we have a spectacular range of street food, from traditional classics to innovative fusion dishes "click to tweet" 

Company internal values are ‘RUCC’ – respectful, unconventional, colourful, confident.

Previously they had the mission statement ‘CANI’ – Constant and never-ending innovation of 5 Ps – Product, People, Promotion, Property and Profit.

Yo-Sushi-Mission-Statement

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