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Mission statements done correctly can be the driving force behind any restaurant.
It’s the reason why you exist, its the reason why your chefs come and cook for 12 hours straight and its the reason why your staff are willing to go the extra mile for your customers.
Though mission statements that are done wrong can feel concluded and then at best be a waste of time and at worst be a demotivator for your staff. To help you see the forest from the trees, below are some of the best mission statements the UK has to offer. These should help get those creative juices flowing.
We aim to create an informal and contemporary environment, which also reflects Jamie’s energy and personality, wherever we are in the world.
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Because you love restaurants
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That means carefully sourced premium ingredients from like-minded purveyors we admire and love; thoughtful, well-crafted and responsible design for its place; and deep community support through donations, events and volunteering.
Duck and Waffle
Dishes are designed for sampling and sharing and are complemented by an iconoclastic cocktail experience served in a vibrant atmosphere that welcomes guests 24/7.
We embrace today’s Harlem with a spirit of inclusiveness and community by hiring our family of staff from within the community; inspiring better eating through neighborhood cooking classes; and buying from local purveyors.
Restaurant Gordon Ramsey
Burger and Beyond
Our message is simple - we want to help everyone look & feel beautiful, by consuming energising & loving foods that help the planet. "click to tweet"
The Breakfast Club
Dine in the dark
Company internal values are ‘RUCC’ – respectful, unconventional, colourful, confident.
Previously they had the mission statement ‘CANI’ – Constant and never-ending innovation of 5 Ps – Product, People, Promotion, Property and Profit.